Conde Nast publications is the most leading and major publishing company in the states. The company has produced over 18 popular consumer magazines, some examples are Vogue, Vanity fair and GQ. Although the publication isn't based in the United Kingdom, I feel that it would be a suitable publishing company for my magazine and the genre I am doing.
The company currently covers a range of assets; for example here are a few assets they cover, Fashion and Lifestyle, Home, Bridal and many more. I feel that my hip-hop magazine will be successful as they have published footwear magazines like 'FN'. I believe that by publishing my magazine it will attract a larger range of readers and subscribers mainly because I am doing a hip hop genre and there are lots of people who enjoy hip-hop music and dance. This will be beneficial to the company as it will widen their range of assets and increase the amound of readers/subscribers and they will also gain a wide variety of people from teens to more younger adults. They will gain a different target audience mainly from the United Kingdom and Conde Nast will be the first company to be involved in a unique type of magazine genre in the states.
The magazines that are published by the company attract more females rather than men and this is based on the amount of fashion magazines that they publish. The age range that the publications appeal to is wide as their magazines focus on different assets. Magazines that have something to do with fashion and current trends such as Vogue, Glamour and Style will attract young adults or teenagers unlike magazines like The New Yorker will mainly appeal to adults and business men/women based on it's formality. Alternatively, while it may seem they have a large audience and variety of different readers, they are known to focus on a particular class and age group instead of targetting a certain target audience.
My magazine will mainly appeal to young readers - particularly those who are interest in music and dance, as there are many aspects within the hip hop genre. The benefits for the company will attract a whole new different audience, subscribers and readers including their current readers. The company chooses to appeal to different age groups, genders and people to get more money and by publishing my magazine, they can do so.
This is just one example of the types of magazines that Conde Nast Digital publish. This is of a famous singer called beyonce, this would give the publishing house a lot of business because beyonce is a popular subject/person who people will find interesting.
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